Video marketing is HOT.
It seems that E-V-E-R-Y-O-N-E is getting in on the action. For good reason of course as consumers are gobbling it right up.
I recently came across a gem of a stat unearthed by social media guru Nika Stewart. According to Forrester Research, a minute of video is worth 1.8 million words! Talk about impact!
Psst: Online business presentation skills are of critical importance! Not convinced?
Try the following stats on for size:
- 97% of marketers say video has helped increase user understanding of their product or service.
- 76% say it helped them increase sales.
- 76% say it helped them increase traffic.
- 80% of marketers say video has increased dwell time on their website.
- 81% of people have been convinced to buy a product or service by watching a brand’s video.
- 69% of people have been convinced to buy a piece of software or application by watching a video.
- 85% of people say they’d like to see more video from brands in 2018.
Source: Wyzowl State of Video Marketing Survey Dec. 2017
To this end, marketers are throwing themselves into all forms of video presentation. Look no further than the rise of webinars that both large brands and smaller online entrepreneurs have been using like crazy as of late.
These presentations when done right are personalized, relatable and highly effective as evidenced by the stats I just noted.
However, when these presentations are done poorly, the effects they generate can be devastating. They may cause individuals and or businesses to lose trust and future selling opportunities.
That is why I cannot state enough just how important the notion of online business presentation know-how is at present and will exponentially become!
In that vein, I have labored to give you three straight up tips you can implement immediately to ensure you are part of the group that excels within this domain.
Let’s jump right in!
Online Business Presentation Tip #1:
#1: Be Wary of Your Surroundings:
These tips may seem obvious but when you are juggling a zillion things at the same time it is easy to overlook the simple things.
Getting your lighting right can be a challenge at any time of the day. This gets even more tricky when your light source is changing drastically. You’d be surprised at how many pros fall into the “day to night” trap.
Depending on your time-zone, chosen time, season and physical location for your online talk, your audience could be in danger of witnessing your video feed go from bright and vibrant to near darkness.
Now, having to interrupt your presentation to fix the lighting screams UNPREPARED. That impression, of course, can seriously affect your ability to execute on whatever aim you had for that talk.
Make sure your light source is steady. If you are relying on natural lighting like the sun, schedule accordingly. If you have an evening talk lined up, ensure your other lighting sources are bright enough to keep you from appearing too dark.
Pro Tip A: Do a quick check of how your lighting will appear by using your computer’s built-in camera function a day in advance of your presentation. Be sure to check roughly a few times over if you plan to rely on natural lighting and you are speaking in either the early morning or near dusk.
Pro Tip B: Do a quick check of your surroundings to ensure you are ready to rock. Better yet, use a trusted checklist. No time to make one? Relax, I’ve spared you the trouble. Go grab the FREE one I created to accompany this post. Click on the image above to get it!
B) Power Source:
Here’s a very important online business presentation tip that is obvious yet often forgotten. Make sure you are near a power source to remain charged up for the entirety of your talk.
Losing power mid-stream would be a catastrophe and certainly destroy any degree of professionalism you had or were looking to build.
If you find yourself in a location without a power source nearby, you had better make sure your batteries are fully charged and capable of handling the time frame of your talk.
C) Whose around you?
I live in the Japanese countryside. With that, I have lovely neighbors who drop in quite frequently delivering fresh fruits and vegetables. Their kindness is amazing. However, as with Japanese custom, they often vocally announce their arrival at our front gate.
Giving an online presentation and suddenly hearing, “Konnichiwa!” Dare-ka irrashimasu-ka?” (“Hello, is anyone home?”) can be a bit distracting. Trust me, I know.
Now, I know that most of you don’t have those kinds of problems, however, you could probably sub-out elderly Japanese farmers for children, pets, colleagues, roommates or otherwise that could become possible distractions for you or your audience during an online presentation.
Of course, planning carefully and accounting for these potential hiccups is key. In my case, I erect a simple sign that lets my wonderful neighbors know that yes, I am present but unavailable at the moment. Other times, I may choose a time in which I know I will not have visitors.
The point is to find solutions to these types of problems before they become an issue.
D) Your #1 Distractor
If you are like me (aside from the whole Japanese countryside living thing), you also may have a rectangular shaped device that is always begging for attention. Yes, your smartphone can be a major distractor for you or an audience.
A phone that is ringing, blinking, vibrating to deliver incessant notifications–whether located in your pocket or nearby–will be a major distraction and will affect your performance.
The only plausible workaround I see for this issue is to physically put your device in another location for the duration of your online presentation. This place must be far enough away that noises, lights or any other wacky distraction it could emit are nullified.
By doing this, you’ll find your ability to concentrate much improved.
Online Business Presentation Tips
#2: Know Your Software
In delivering an online presentation, invariably you’ll be using some sort of software or platform to deliver the goods. Perhaps this is Skype or some other specialized service that allows you to connect with your audience.
Either way, there are some definite online business presentation tips you should follow to ensure that things go smoothly.
First off, make sure you know how to operate the software. When initiating your call you should have already added the contact or figured out how to initiate the presentation. Engaging in a frantic last minute contact search for the person you will speak with is not a good start. Nor is it helpful to begin your talk with no volume and no immediate solutions to your challenges. Delaying your scheduled start time will definitely affect your credibility and trust factor if you can’t execute something as basic as that.
Secondly, once up and running, be sure you know how to operate all of the fancy tools at your disposal. Again, the same logic applies. You should be able to seamlessly navigate the controls and be able to effectively use them to your advantage.
If you are still trying to figure things out during your presentation, your concentration will be elsewhere. Not too mention, you WILL encounter some hiccups before you get it right.
The big takeaway here is to practice using the software or platform in advance. Make sure you know it inside out.
ProTip: Watch out for software updates which changes the functionality of tools or even the location of such features. If you have already put in the time and know your system, make sure in advance that the latest update will not throw you for a loop.
Online Business Presentation Tips
#3: Devote Time to Rehearsal
As many of you would probably attest, this notion of rehearsal is a constant theme here at The Passion FP. Solid preparation is quite literally the backbone of any good presentation whether it be up on a stage, in an office space or online.
There is no substitute for practice. The reasons are mostly self-explanatory and range from you being able to verbally and non-verbally convey that you know your stuff. Solid preparation also shows that you took the time to position yourself to be able to do all that you can to facilitate the learning experience for your audience.
It’s a respect thing. Audiences don’t like being dissed by people who are underprepared. Audiences of all kinds hate wasting time on useless and poorly executed talks.
However, audiences do love being charmed, thrilled and lit up by well-chosen stories, relevant and useful stats and inspiring calls to action.
Your level of commitment to rehearsal will determine which type of result you deliver.
Online Business Presentation Tips for Rehearsal:
*Run your choice of stories, jokes, and anecdotes by a few trusted mentors, colleagues or associates you trust for some basic feedback. (Sometimes what may seem like a good idea in your head may not actually be the most appropriate or impactful)
*Record yourself with your computer’s camera or your webcam in advance of your presentation. Then…
- Watch that recording without the audio. Try to honestly evaluate any distracting gestures or bad habits you may have.
- Next, listen to your recording without watching. Try to pick up on the quality of your vocal delivery. Could you play with your pace, intonation, word stress in more creative ways to be more impactful? Perhaps you notice an overabundance of “umms and ahs” that you could aim to eliminate.
- Check out a post I created specifically aimed at helping you to speak more naturally. While you’re at it, don’t forget to look into my deep dive into the skill of presentation memorization!
Those tips will definitely up your rehearsal game and allow you to be one of the few who is able to impress.
Summing things up:
The online business presentation tips covered today are things that anyone who wants to leverage the power of video will want to master. The reasons are clear. Presentation sorcery can do wonders for careers, businesses, and notions of thought leadership.
You truly owe it you yourself to never forget to:
- Be wary of your surroundings
- Know your software
- Devote time to rehearsal
If you commit to the above, your online presentations will stand a significantly better chance of propelling you forward to whatever aim you have.
Lastly, do not forget to snag the online business presentation checklist that you can use each time to prep for whatever online talk you’ve got lined up. Click on the image above to grab it!
I would love to hear how you make out! You can reach out by finding and following us on these platforms:
Twitter ⇒ @passion__fp
Pinterest ⇒ The Passion Fashioned Presenter
LinkedIn ⇒ Christopher Schoenwald